Target Audience
The chamber of commerce is for professionals and businesses to come together and network. As such the target of this website will be for businesses who are looking for an opportunity to grow in their local community. This website will display the benefits of being a member of the Chamber of commerce and help for businesses decide if it will be beneficial.
Scenarios
The scenarios for people visiting this website will run along the lines of:
How can I get my business to grow?
Are there other's with more experience who could help me?
Can the Chamber of Commerce help me?
Where is the next business social being held?
Is it worth going being associated with the chamber of commerce?
Persona #1
- Name: Bobby T. McHugh
- Job: Cinematographer
- Demographics:
- Age: 26 years old
- Married: Yes
- Kids: No
- Goals: Begin an advertising business.
- Skills: Comfortable with computers and internet. Great at socializing.
Persona #2
- Name: Frances R. Rivera
- Job: Instructional Aid
- Demographics:
- Age: 41 years old
- Married: Yes
- Kids: 4
- Goals: Start an instructional class for people needing training
- Skills: More comfortable with people than computers. Can navigate simple websites.